Let’s talk TikTok: the social media app that has taken the world by storm. Teens are addicted, businesses thrive off of it, and there’s a new trending dance to learn just about every day.
So, why are we talking about TikTok? We want to show off some of the best TikTok influencers who complement our brand and explain why we’ve joined forces with them to promote Vessi shoes.
7 Top Vessi TikTok Influencers
Jordan is one of our go-tos. As an amazing dancer who competed for years and even auditioned for So You Think You Can Dance, her content performs well on TikTok since dance videos are almost always trending. Jordan incorporated her Vessis into a video where she shows off some of her easiest and hardest gymnastic tricks. Without being overly promotional, she was able to wear her Vessis while still staying true to her TikTok style.
Oh, and it doesn’t hurt that she has an extremely loyal following who frequently engages with her content!
Jillian is not your “typical” influencer who you might reach out to for a collaboration. Instead, she happened to post a video with her Vessis which ended up going viral. We’re talking 1.8 million views here. Naturally, we went ahead and engaged with her content and even offered her a free pair of Vessis to thank her for the genuine support! We did this by dueting her video, which ended up going viral as well. This opened up a door for us. Jillian continued to act as an influencer by posting truly organic content to reach more people; plus, it was fun to team up this way.
Up next, meet Sophie. Sophie became TikTok famous for bringing random items to her working husband to replace the old things he had (because who doesn’t love getting rid of their partner’s old, ratty things?). She has done everything from headphones to skincare, and of course, new Vessi shoes.
This was perfect product placement because the idea aligned with her true TikTok style, in which she explains how and why a product works, while still making the content fresh and entertaining.
We worked with Miki during our #makewaves campaign, where we offered shoe proceeds to a donation campaign. We ended up giving away over 2,000 pairs of Vessi shoes to healthcare heroes across North America.
Because Miki is a nurse herself (she works in the pediatric unit), we knew she’d be the perfect fit to talk about how comfortable and useful Vessi shoes are for healthcare workers. Plus, she has loyal followers who engage with her content about what it’s really like to work as a nurse. We also posted her content on our own feed to create a natural tie between healthcare workers and Vessi.
We really admire her for what she does on and off TikTok.
Patrick has played a big part in directing traffic to our account. He hosted a giveaway where people needed to follow Vessi’s account and comment on the video to enter. In addition, he incorporated his Vessis into one of his “prank” videos (what he’s known for) by putting money into the shoes, stepping in water, and taking out perfectly dry money. Try it yourself… This was not only entertaining, but showcased the waterproof aspect of Vessis as well.
The twins were fun to work with for several reasons, one being they live in Canada – perfect for our target demographic – and because they showcased Vessis as not only waterproof shoes, but SNOWPROOF! This demonstrated the versatility of the shoes and seemed relevant and appropriate for our audience.
Check Out Our TikTok Account
And there you have it. Those are just a handful of our favorite “TikTokkers”, who have helped our account grow. If you want to see more fun, informative videos, you know where to find us… head over to our @Vessi TikTok account! You won’t be disappointed.